Once Consumers Have Used a Product, Seen It Advertised, or Noticed

question 88

True/False

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

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Definitions:

Land Improvement Costs

Expenses incurred to enhance the usability and value of land, including landscaping, paving, and installing utilities, which can be capitalized.

Initiation Fees

Fees charged to initiate a service or to join a club or organization, often as a one-time cost for new members.

Endowment Contributions

Donations endowed to an institution meant for investment to provide a continuous source of funding.

Externally Restricted

Pertains to funds or resources that are subject to restrictions regarding their use, imposed by external parties or agreements.