Who Are Consumer Innovators? What Are Their Demographics? Give Some

question 185

Essay

Who are consumer innovators? What are their demographics? Give some examples of innovators.

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Definitions:

Egoism

Giving to another person to ensure reciprocity; to gain self-esteem; to present oneself as powerful, competent, or caring; or to avoid social and self-censure for failing to live up to society’s expectations.

Altruism

A selfless concern for the well-being of others without expectation of reward or recognition.

Personal Gain

Pursuing actions or decisions primarily for self-benefit or personal advantage.

Cognitive Dissonance Theory

A concept in social psychology that describes the discomfort felt by an individual who holds contradictory beliefs, ideas, or values.