Direct Mail Retailers Rely Heavily on Database Technology to Manage

question 192

True/False

Direct mail retailers rely heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

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Definitions:

Carrying Cost

The total cost of holding inventory, including storage, insurance, and spoilage costs.

Order Quantity

The number of units of a particular product or service that is purchased in a single order.

Credit Terms

Conditions under which credit will be extended to a borrower, including repayment schedule and interest rate.

Collection Agency

A business that pursues payments of debts owed by individuals or businesses.