What Is an Outcome of the Interactive Characteristic of Direct

question 172

Multiple Choice

What is an outcome of the interactive characteristic of direct marketing?

• A) the development of databases with wide market segments
• B) the tailoring of individual responses by marketers to meet consumers' needs
• C) the easy assessment of a consumer's feelings towards a call to action to purchase the product
• D) the building of relationships with existing customers but not new consumers

---

Definitions:

Activity-Based Costing

A costing technique that assigns costs to products or services based on the activities and resources that contribute to the production or delivery.

Activity Rate

In cost accounting, it refers to the cost driver rate used in activity-based costing to allocate overhead costs to products or services based on their consumption of activities.

General Factory

Typically refers to a manufacturing site where various goods are produced through a combination of human labor, machines, and processes.

Activity Cost Pool

A collection of all costs associated with a specific activity or process, used in activity-based costing to allocate indirect costs to products or services.