Nestlé Enters the Market with a New Line of Ice

question 140

Multiple Choice

Nestlé enters the market with a new line of ice cream.Wholesalers and retailers are only marginally impressed as they already have access to more than 200 flavours from 15 different brands.What strategy would Nestlé be wise to create in order to generate momentum for the ice cream?

• A) a pulling promotional strategy
• B) a pushing promotional strategy
• C) a supply/demand promotional strategy
• D) an advertising promotional strategy

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The process or industry of extracting minerals, coal, or other geological materials from the earth, typically from an ore body, lode, vein, seam, or reef.

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Organized ways societies distribute resources, produce goods and services, and allocate them among their populations.

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The Indigenous peoples of the United States, including a vast number of tribes, cultures, and languages that existed in America before European colonization.

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