In an Integrated Marketing Communications Program, Which of the Following

question 102

Multiple Choice

In an integrated marketing communications program, which of the following is NOT one of the ways in which a customer may have contact with the organization?

• A) direct mail
• B) Internet messages
• C) personal selling
• D) competitor feedback

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Definitions:

Greater Effort

The increased amount of mental or physical energy put into a task or activity to achieve better outcomes.

Creativity

The generation of a novel idea or unique approach that solves a problem or crafts an opportunity.

Interpersonal Conflict

A situation where two or more individuals in an organization disagree or clash due to differences in opinions, values, or interests.

Assertive Behaviour

The quality of being self-assured and confident without being aggressive, in expressing ones' rights, needs, and desires.