What Would Be an Effective Promotional Strategy Designed to Influence

question 1

Multiple Choice

What would be an effective promotional strategy designed to influence a retailer or wholesaler to carry a new brand?

• A) a pushing strategy
• B) a channel influence strategy
• C) a pulling strategy
• D) a brand management strategy

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Definitions:

On-the-job Training

Training provided at the workplace while the employee is doing their actual job, often through direct instruction, shadowing, or hands-on practice, to develop job-specific skills.

SMEs

Small and medium-sized enterprises; businesses with personnel numbers falling below certain limits.

Training Methods

Techniques and approaches used to impart knowledge and skills to individuals or groups, with the aim of improving their performance and productivity.

Job Rotation Training

A method of employee development where individuals are moved through a series of jobs to gain a broad understanding of the business and diverse skills.