The Initial Success of WOTE, a Musical Group Whose Performance

question 159

Multiple Choice

The initial success of WOTE, a musical group whose performance was viewed exclusively on the Internet, can be BEST attributed to which of the following types of marketing?

• A) broadcast
• B) direct
• C) viral
• D) buzz

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Definitions:

Favorable Variances

Differences between actual and budgeted or standard cost figures that are financially beneficial to a company.

Unfavorable Variances

Differences where actual results are worse than expected, often leading to higher costs or lower revenues.

Raw Materials Inventory

The total cost of all the raw materials that are used in the manufacturing process but have not yet been converted into finished goods.

Raw Materials Purchase

The procurement of unprocessed materials used in the manufacturing or production of finished goods.