The AIDA Concept Recognizes That the Consumers' Attention Must First

question 224

True/False

The AIDA concept recognizes that the consumers' attention must first be achieved by a promotional message; then they must become interested in what it says. Third, they must discover desire for the product to which it refers (or possibly for more information about it), and finally they must take some sort of action to satisfy that desire.

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Definitions:

Invention Hazards

The potential risks or unintended negative consequences associated with the creation and implementation of new inventions or technologies.

Normal Accidents

Refers to complex systems' inevitable incidents caused by their intricacies and interactive elements, often unpredictable.

Invention Speculation

The act of predicting or theorizing about future inventions and technological advancements without concrete evidence.

Technological Determinist

A perspective suggesting that technological development shapes societal change, including cultural and social structures.