What Is Penetration Pricing Sometimes Referred to As

question 23

Multiple Choice

What is penetration pricing sometimes referred to as?

• A) market-plus pricing
• B) market-minus pricing
• C) cost-plus pricing
• D) prestige pricing

Understand the role of communication channels and their impact on the effectiveness of communication.

Identify disturbances that can influence the effectiveness of the communication process and know the term used to describe them.

Recognize the role of feedback in the communication process.

Understand the elements and key players in the communication process.

---

Definitions:

Shelter Rule

A legal principle that protects buyers in good faith of personal property under the Uniform Commercial Code from subsequent claims of ownership.

Common Law

A legal system based on court decisions and customs, as opposed to written laws.

Comparative Negligence

A legal doctrine that reduces the amount of damages that a plaintiff can recover in a negligence-based claim, based upon the degree to which the plaintiff's own negligence contributed to the cause of their injuries.

Impostor Rule

A legal principle that specifies when a party may be held liable for fraud or deceit if they knowingly allow another to impersonate them for gain.