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Volvo has emphasized automobile safety for more than 75 years.The company's newest promotional slogan, "Volvo for life," implies the company's cars are some of the safest on the roadways.This type of promotional message is considered to be accentuating the product's value.
Animal Research
The use of non-human animals in scientific experiments to study biological, psychological, or social processes.
Behaviourism
A theory in psychology that asserts that behaviors are a result of the environment and stimuli, emphasizing observable and measurable behaviors over internal mental states.
Behaviourism
A psychological approach that emphasizes the study of observable behaviors and the environment's effect on behavior, minimizing the importance of mental states.
Skinner
B.F. Skinner, a pioneering figure in psychology who developed the theory of operant conditioning, emphasizing how behavior is influenced by its consequences.
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