Cost-Per-Impression and Click-Through Rates Are Measures of the Number of People

question 52

True/False

Cost-per-impression and click-through rates are measures of the number of people who have seen the product name and possibly the whole advertisement. However, neither measurement can determine to what extent the advertisement motivated consumers to actually buy the product.

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Definitions:

Parasocial Relationship

A type of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, feeling an illusion of intimacy despite no direct interaction.

Interdependent Relationship

A connection between two or more entities where each affects and is affected by the other.

Insecure Attachment

A type of attachment style where individuals may have difficulties forming stable and trusting relationships due to past experiences.

Parasocial Relationship

A one-sided relationship where one party knows a great deal about the other, but the knowledge is not reciprocated, often seen with celebrities and their fans.