Define Reach and Frequency

question 37

Essay

Define reach and frequency.How do advertisers calculate gross rating point? Give a numerical example.

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Definitions:

Pneumoconiosis

A type of lung disease caused by inhaling dust, often in workplaces, leading to lung damage and chronic breathing problems.

Pleuritis

Inflammation of the pleura, the double-layered membrane surrounding the lungs, often causing chest pain.

Cigarette Smoking

The act of inhaling and exhaling the smoke produced by burning tobacco in cigarettes, which poses health risks.

Laryngitis

Inflammation of the larynx, often causing a hoarse voice or loss of voice.