What Is the Technique for Assessing How Well a Particular

question 80

Multiple Choice

What is the technique for assessing how well a particular medium delivers an advertiser's message known as?

• A) message research
• B) media research
• C) copy coverage research
• D) effectiveness assessment

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Definitions:

Porous Paper

A type of paper designed to allow the passage of air and liquids through tiny holes or pores.

Sterile Areas

Locations, especially in medical settings, that are free from all forms of life, including microorganisms, to maintain asepsis.

Chemical Sterilization

A method of sterilization using chemical agents to eliminate all forms of life, including spores, from a surface or environment.

Vaginal Specula

A medical tool used to dilate the vagina for examination of the vagina and cervix.