What Is One Important Advantage of Personal Selling Over MOST

question 46

Multiple Choice

What is one important advantage of personal selling over MOST advertising?

• A) the cost factor, since personal selling is much cheaper
• B) the ability to actually demonstrate the good or service
• C) presentations are easier to write than advertisements
• D) A strict script makes each presentation the same

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Definitions:

Adrenal Gland

A small gland located above the kidneys that produces hormones such as adrenaline and cortisol, which are involved in stress response.

Broca's Area

An area located in the dominant hemisphere's frontal lobe, typically on the left side of the brain, associated with the generation of speech.

Wernicke's Area

Wernicke's Area is a region of the brain that is involved in the understanding of written and spoken language.

Talking

The act of conveying information or expressing one's thoughts and feelings through spoken language.