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Ellen DeGeneres has been featured in a series of American Express TV advertisements. These commercials, along with others featuring personal moments with celebrities, end with the tag line, "My Life. My Card." Coupled with the corresponding print ads, these commercials are classified as part of an advertising campaign.
Break-even
The point at which total costs equal total revenues, meaning there is no profit or loss.
Variable Cost
Variable cost is a cost that changes in proportion to the level of production or business activity, such as raw materials and direct labor.
Monthly Dollar Sales
The total revenue generated from sales, expressed in dollars, for a specific month.
Break-even
The moment when a business's total earnings match its total expenses, leading to neither profit nor loss.
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