Examlex
Multiplying an advertisement's reach by its frequency yields a figure describing the total weight of a media effort called the campaign's "gross rating point."
Genetic Legacy
Refers to the genetic information and traits passed down from ancestors to offspring, influencing their biological makeup.
Darwin's Principles
The fundamental concepts proposed by Charles Darwin, including natural selection and survival of the fittest, explaining biological evolution.
Sequential Study
Study design that combines cross-sectional and longitudinal techniques.
Longitudinal
Pertains to research or studies that observe the same subjects over a period of time, often to detect changes or developments.
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