"Why Not Send a Cheque Today?" Is a Poor Ending

question 72

Multiple Choice

"Why not send a cheque today?" is a poor ending for a direct mail letter.Why?

• A)Questions aren't a good idea in a direct mail letter.
• B)The question lacks you-attitude, and therefore seems obnoxious.
• C)The question lacks positive emphasis, and therefore encourages a "no."
• D)This question makes the action sound too easy, and won't grab a reader's attention.

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Definitions:

Materials Requisition

The document or electronic request used within a company to authorize the withdrawal of materials from inventory for use in the production process or other internal use.

Purchase Requisition

A document generated by a user or department within a company to request the purchase of specific goods or services.

Receiving Report

A document used to record the receipt of goods at the receiving dock of a company, providing details on the shipment received, including quantity and condition.

Factory Overhead

The indirect manufacturing costs incurred during the production process, such as utilities, maintenance, and salaried staff.