In a Sales Letter, When Should You Mention the Price

question 31

Multiple Choice

In a sales letter, when should you mention the price of a luxury good?

• A)Early in the letter
• B)In the middle of the letter, as soon as benefits are first mentioned
• C)In the last fourth of the letter, after the copy makes the reader really want the product
• D)Only on the reply card, since by then the reader will have definitely decided to make a purchase, and the price will no longer be an issue

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Definitions:

Raw Materials

The basic, unprocessed inputs required for the production process in manufacturing goods.

Direct Labor-Hours

A measure of the amount of time spent by workers directly involved in the manufacturing process, used in calculating labor costs and efficiency.

Journal Entry

A record in the accounts of a business, documenting a financial transaction with both debit and credit parts.

Direct Labor Costs

Expenses associated directly with the manufacturing of a product, including wages of workers actually making the product.