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When Are Sales Promotions MOST Effective

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When are sales promotions MOST effective?


Definitions:

Empowerment

The process of granting people more control, resources, or decision-making authority, typically aimed at improving motivation and outcomes.

Individual Level

Pertains to or concerns a single, distinct person as opposed to a group or organization.

Dyadic Level

Pertaining to interactions or relationships between two individuals, especially in contexts of leadership and followership.

Group Level

Refers to the collective characteristics or dynamics observed when individuals operate or interact as a group.

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