Which of the Following Is Usually NOT Considered to Be

question 30

Multiple Choice

Which of the following is usually NOT considered to be a sales promotion tool?

• A) point-of-purchase advertising
• B) specialty advertising
• C) trade shows
• D) direct mail advertising

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Definitions:

Adherence

The commitment to follow a prescribed set of rules or medication treatment.

Commitment

The condition of being committed to a purpose, task, or objective.

Inspirational Appeals

Relates to a leadership or influence tactic that seeks to elicit enthusiasm or emotion by appealing to people’s values, ideals, or aspirations.

Rational Appeals

Persuasive techniques based on logical or reasoned arguments rather than emotional appeals.