A Cake Mix Marketer Offers Consumers the Chance to Win

question 167

Multiple Choice

A cake mix marketer offers consumers the chance to win a Caribbean vacation if their recipe is chosen as the winner of a baking contest. What is this type of promotion called?

• A) industry promotion
• B) contest
• C) sweepstake
• D) spiff

---

Definitions:

Continual Buy

Ongoing purchasing actions by consumers for products or services, often due to brand loyalty or satisfaction.

Copy Paper

Standard-sized, thin paper generally used for writing, printing, and photocopying in office and school environments.

Derived Demand

A demand for a commodity, service, or good that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.

Hockey Gear

Equipment and apparel used in playing hockey, including sticks, helmets, pads, and skates.