Personal Selling Is Likely to Be a Less Important Component

question 80

True/False

Personal selling is likely to be a less important component in the promotional mix when consumers are geographically dispersed.

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Definitions:

Emotional Intelligence

The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.

Naturalist Intelligence

The ability to recognize, categorize, and draw upon certain features of the environment, as proposed in Howard Gardner's theory of multiple intelligences.

Emotional Mind

A powerful, impulsive, sometimes illogical awareness; an ability to perceive emotions.

Assertiveness

Standing up for your rights without threatening the self-esteem of the other person.