Dell Corporation Sent Five Different Versions of an Email to Customers

question 18

Multiple Choice

Dell Corporation sent five different versions of an email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Experimentation conducted in a realistic environment is called a:

• A) field experiment.
• B) laboratory experiment.
• C) survey experiment.
• D) cross-sectional experiment.
• E) longitudinal experiment.

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Definitions:

Incorporating EBP

The integration of Evidence-Based Practice into healthcare, aiming to use the best current evidence in decision-making for patient care.

Quality of Research Studies

A measure of how well a research study is designed and conducted, affecting the credibility and reliability of the study’s findings.

Objective Information

Information that is fact-based, measurable, and observable, as opposed to being influenced by personal feelings or opinions.

Physical Assessment

A systematic examination of the body by a healthcare professional to detect any signs of disease or abnormality.