Which of the Following Is One of the Major Forces

question 113

Multiple Choice

Which of the following is one of the major forces driving the movement toward relationship marketing?

• A) the realization that retaining customers is far more profitable than losing them
• B) the need to reduce expenditures on marketing
• C) increased pressure from consumer lobby groups
• D) new customer prospects are more important than existing customers

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Definitions:

Tradable Property

Assets that can be easily bought, sold, or traded on various markets.

Suggestive Mark

A type of trademark that suggests rather than describes a characteristic of the goods or services to which it is attached, requiring consumer imagination to discern the nature.

Imagination

The ability of the mind to be creative or resourceful, often referred to in contexts beyond legal or technical definitions.

Goods

Goods are tangible items that are manufactured or produced for sale or use, including consumer products, machinery, food items, and more.