Which of the Following Is a Characteristic of Relationship Marketing

question 70

Multiple Choice

Which of the following is a characteristic of relationship marketing?

• A) the short-term goal of creating an immediate sale
• B) orientation toward added value through superior customer service
• C) making purchases based on promotions and other inducements
• D) limited communication between buyer and seller

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Definitions:

Economic Loss

Financial damage suffered by an individual or organization, often used in the context of litigation.

Federal Law

Laws created by the national government of a country which are applicable throughout the country, superseding state and local laws when conflicts arise.

Reverse Discrimination

describes situations where affirmative action policies or measures result in discrimination against members of a majority or historically advantaged group.

Affirmative Action

Policies and procedures designed to counteract historic discrimination against certain groups by providing them opportunities in education, employment, and other areas.