What Type of Marketing Program Enables Satisfied Customers to Get

question 115

Multiple Choice

What type of marketing program enables satisfied customers to get the word out about products to other consumers?

• A) grassroots
• B) viral
• C) frequency
• D) customer-based

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Definitions:

Benefit

The advantage or positive outcome gained from using a product, service, or engaging in a specific activity.

Big Social Data

Large datasets collected from social media platforms that are analyzed to uncover trends, patterns, and insights.

Lifestream Data

Digital information streams generated by the activities of individuals on various platforms, capturing the essence of their daily lives and interactions.

Profile Data

Information related to the characteristics, preferences, or behaviors of an individual or entity, often collected and used for targeting or personalization.