What Is the Term for the Process of Trying to Rejuvenate

question 96

Multiple Choice

What is the term for the process of trying to rejuvenate lost relationships with customers?

• A) repositioning
• B) customer winbacks
• C) frequency marketing
• D) grassroots marketing

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Definitions:

ARM

Adjustable Rate Mortgage; a type of mortgage loan where the interest rate varies throughout the loan period based on an index.

Equity

The amount of a home that an owner actually owns.

Loan Balance

The amount of money that remains to be paid on a loan, excluding interest or fees that may accumulate.

Sales Tax

A percentage paid to the government of sales on products or services.