Which of the Following Is an Advantage of the Observational

question 5

Multiple Choice

Which of the following is an advantage of the observational method over the communication method of gathering primary data?

• A) Versatility
• B) Speed
• C) Cost savings
• D) Objectivity
• E) None of the above.

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Definitions:

Classified

Pertains to information, documents, or materials that have been deemed confidential and are restricted to certain levels of access.

Merchandising Company

A type of business that purchases finished goods and sells them to consumers without changing their form.

Gross Margin

A company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage. It represents the proportion of each dollar of revenue that the company retains as gross profit.

Local Retailer

A business that sells products directly to consumers in a specific geographical area.