What Do Lifetime-Value-Of-A-Customer and Payback Calculations Recognize

question 134

Multiple Choice

What do lifetime-value-of-a-customer and payback calculations recognize?

• A) that customers will always be there, regardless of the industry or product
• B) that customer complaints have little relevance to how people actually behave
• C) that long-term customers are usually more valuable than new ones
• D) that customer satisfaction is not the determinant of how loyal the customer will be

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Definitions:

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