The Factor That Moves Most Companies from Relationship Marketing to Transaction-Based

question 103

True/False

The factor that moves most companies from relationship marketing to transaction-based marketing is the realization that getting new customers is more profitable than serving old ones.

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Definitions:

Heavy-duty Trucks

Trucks designed for large payload capacities and durability, used for commercial purposes such as hauling freight, construction materials, and specialized equipment.

GVW Categories

Classification system for vehicles that categorizes them based on their gross vehicle weight, which includes the total weight of the vehicle and its maximum load.

Class 6

A classification referring to a medium-duty commercial truck as defined by the Department of Transportation, generally having a gross vehicle weight rating (GVWR) between 19,501 and 26,000 pounds.

Independent Trucker

An independent trucker is a self-employed truck driver who operates their own trucking business, often contracting with companies to transport goods.