Match Each Item to the Statement or Sentence Listed Below

question 62

Essay

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
-focuses on short-term, one-time exchanges.
2.Revenues and intangible benefits that a customer brings to a seller, minus the amount the company spent to acquire, market to, and service the customer, are called the _____.
3.describes the current marketing philosophy of most organizations.
4.The _____ is the sequence of suppliers that contribute to the creation and delivery of a product.
5.Managerial actions that help all members of an organization accept their roles in implementing a marketing strategy are called _____.
6.A(n) _____ is a computer-to-computer exchange of various business documents.
7.Airline frequent-flyer programs are examples of _____ programs.
8.A cooperative arrangement in which two businesses jointly market each other's products is called _____.
9.programs are marketing efforts sponsored by organizations that solicit responses from individuals who share common interests and activities.
10.A cooperative arrangement in which two or more businesses team up to closely link their names on a single product is called _____.
11.involves the use of software to analyze marketing information by identifying patterns and targeting messages toward specific groups of customers.
12.A(n) _____ is an affiliation of two or more companies that assist each other in the achievement of common goals.
13.manage the software that marketers need to turn raw data collected about consumers into meaningful reports.
14.involves a combination of strategies and tools that drives relationship programs.

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Definitions:

New France

The area colonized by France in North America during a period extending from the exploration of the Saint Lawrence River by Jacques Cartier in 1534 to the cession of New France to Great Britain and Spain in 1763.

Catholic Missionaries

Members of the Catholic Church sent to propagate the faith and perform humanitarian work among non-Christian populations, historically involved in global evangelism.

French Monarchy

The historical political regime of France characterized by a succession of monarchs, starting with Clovis and ending with Louis-Philippe in 1848 when the monarchy was finally abolished.

Hudson River

A major waterway in the state of New York, flowing from the Adirondack Mountains to the Atlantic Ocean, known for its beauty and historical significance.