Marketing Research

question 21

Multiple Choice

Marketing research:

• A) is the use of information to identify and define marketing problems.
• B) aims to improve our understanding of management as a process.
• C) aims to promote government regulation of research activities.
• D) is only useful in companies with over $1 million in annual sales.
• E) is not very useful to a provider of services, such as banks.

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Definitions:

Output

In a general context, output refers to the result or product generated as a consequence of a process, system, or activity, which can be in the form of data, goods, or services.

Storage Activities

refer to the various procedures involved in storing data or information in a digital or physical format.

Thin Client

A computer that relies on a server for processing power and provides a user interface for applications running on the server.

Full Functionality

The complete range or all features and capabilities that a software, device, or system intentionally provides to its users.