General Mills Has Placed a New Cake Mix Flavor in Stores

question 34

Multiple Choice

General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:

• A) descriptive or causal research.
• B) exploratory research.
• C) a controlled test market.
• D) an experimental study.
• E) both c and d.

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Definitions:

Difference Threshold

The smallest change in stimulation that can be detected 50% of the time by a participant.

Color Receptors

Cells in the retina of the eye that are sensitive to specific wavelengths of light, enabling color vision.

Weber's Law

A principle relating to the perception of change in a given stimulus, stating that the ratio of the increment threshold to the background intensity is a constant.

Spoonfuls Of Sugar

A colloquial expression derived from a popular song, symbolizing that making unpleasant tasks more palatable can increase their acceptability or ease their completion.