The Local Pizza Hut Franchisee Is Interested in Knowing Its

question 7

Multiple Choice

The local Pizza Hut franchisee is interested in knowing its customers better. The franchisee would like to know how often customers order pizza, whether they pick the pizza or have it delivered, their favorite toppings, the number of children per household, the number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) _____ marketing research study.

• A) experimental
• B) literature
• C) descriptive
• D) internal
• E) secondary

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Definitions:

Behavior-Based Interview

An interviewing technique that focuses on how the interviewee acted in specific situations in the past, on the premise that past behavior is the best predictor of future behavior.

Future Work Performance

Future work performance pertains to an individual's or a group's projected effectiveness, productivity, and accomplishments in their professional tasks going forward.

Performance Appraisal

A formal assessment process where an employee's job performance and productivity are evaluated by their supervisor.

Objective Personnel Decisions

Employment decisions made based on measurable criteria, unbiased evaluations, and factual information, minimizing subjectivity.