A Major Drawback to Using U

question 24

Multiple Choice

A major drawback to using U.S.census data in marketing research projects is

• A)the quality of the data is suspect due to coding and tabulation problems.
• B)the data may not be as current as the researcher needs.
• C)data is seldom available at the level of detail needed by the researcher.
• D)data is unobtainable in machine-readable formats.
• E)census data is only available for demographic variables.

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Definitions:

McClelland's Acquired Needs Theory

A motivational theory that emphasizes the importance of three needs - achievement, affiliation, and power - in determining worker motivation.

Acquired Needs Theory

A psychological theory that suggests individuals are motivated by their desires for achievement, affiliation, and power, which they acquire over time based on their life experiences.

Need for Affiliation

A person's inherent desire to feel connected to others, seeking social bonds and meaningful relationships.

Need for Achievement

A psychological trait that drives individuals to achieve goals and excel in their endeavors.