Implicit Test of Memory to Test Brand Recall Refers To

question 6

Multiple Choice

Implicit test of memory to test brand recall refers to:

• A) asking respondents direct questions about the ads of a particular brand.
• B) asking respondents to estimate the shelf life of different brands in a particular product category.
• C) asking respondents to make comparisons between brands in the same product category.
• D) asking respondents to name brands that belong to a particular product category.
• E) asking respondents to mention the details of the ad of a particular brand.

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Definitions:

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Scholastic Aptitude

A person's natural ability or potential for academic learning and performance.

Self-Assessment

The process of evaluating one’s own performance, strengths, and weaknesses.

Job Hunt

The process of actively seeking employment opportunities.