One Advantage of the Contrived Setting Over the Natural Setting

question 35

Multiple Choice

One advantage of the contrived setting over the natural setting is that:

• A) conclusions can be drawn without the actual recording of data.
• B) there is no pressure on the customer to behave "correctly."
• C) the information from the observations is much more generalizable.
• D) it is reflective of customer behavior in actual shop settings.
• E) one does not have to wait for the event to occur.

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Definitions:

Customer Benefit Approach

A sales strategy focusing on communicating the advantages and positive outcomes that a customer will gain from a product or service.

Referral

The act of recommending a product, service, or company to someone else, often based on personal experience.

Complimentary

Expressing a polite or flattering comment towards someone or something, or items given for free in connection with a purchase or promotional activity.