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The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.
Fixed Costs
Costs that remain constant regardless of a business's operational levels, like lease payments, wages, and coverage fees.
Break-Even Point
The point at which total costs and total sales are equal, resulting in no net loss or gain for the business.
Contribution Margin
The gap between income from sales and variable expenses, which is utilized to pay for fixed expenses and produce earnings.
Selling Price
Selling price is the amount a buyer pays to purchase a product or service from a seller.
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