The Number of Intermediaries Between the Product (Or Manufacturer) and the Consumer

question 23

Multiple Choice

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as

• A) channel length.
• B) channel quality.
• C) channel exclusivity.
• D) channel fragmentation.
• E) channel concentration.

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Definitions:

Magnitudes

Measures or levels of size, volume, amount, or extent of physical quantities or statistical values, often used in comparisons.

Variance

A statistical measure of the dispersion or spread of data points in a data set, indicating how far each data point in the set is from the mean.

Mean

The arithmetic average of a set of numbers, calculated by adding them together and dividing by the count of numbers.

Aged

Refers to something or someone of advanced age; in statistics, it might relate to data or populations that are considered old or outdated.