If a Firm Favors a Push Strategy, Using Direct Selling

question 73

Multiple Choice

If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?

• A)Professional services
• B)Food grains
• C)Consumer products
• D)Industrial products
• E)Standardized products

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Definitions:

NDP

An abbreviation for the New Democratic Party, a social democratic political party in Canada.

Political Affiliation

An individual's alignment or support for a particular political party or ideology.

Electrical Connectors

Devices that join electrical circuits together, allowing electricity to flow from one element to another.

Supplier B

A reference to an unnamed second supplier in a given context, possibly in comparison to other suppliers.