When Students of a Marketing Research Course Are Asked to Allocate

question 1

Multiple Choice

When students of a marketing research course are asked to allocate 100 points among four members of the group to represent the effort put forth by each member, this is an example of what type of scale?

• A) Graphic-ratings scale
• B) Semantic-differential scale
• C) Constant-sum scale
• D) Stapel scale
• E) Likert scale

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Definitions:

Tadpoles

The aquatic larval stage of amphibians, especially frogs and toads, characterized by gills, a tail, and a later transition to the adult form.

Tunic

In a biological context, a fibrous or cellular covering layer, such as that surrounding certain seeds or the body of sea squirts and other invertebrates.

Adult Tunicates

Marine invertebrates that are members of the subphylum Tunicata; they are sessile as adults and have a sac-like body covered with a tunic.

Filter Feeders

Organisms that feed by straining suspended matter and food particles from water, typically using a specialized filtering structure.