A Pull Strategy Is Generally Favoured by

question 10

Multiple Choice

A pull strategy is generally favoured by

• A) firms in durable goods industries that are trying to sell to a small segment of the markets.
• B) firms in consumer goods industries that are typing to sell to a large segment of the market.
• C) firms in commodities industries that are trying to sell to foreign governments.
• D) firms in service industries that are typing to sell to a large segment of the market.
• E) firms using E-commerce to sell to niche markets.

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Definitions:

Common Stock Split

A division of a company's existing shares into multiple ones to boost the liquidity of the shares, making them more affordable to small investors without altering the shareholder's equity.

Return on Equity

A financial ratio calculated by dividing net income by shareholder equity, used to measure the profitability of a company in generating profit from its equity investments.

Debt-to-Equity Ratio

This ratio measures the mix of shareholders' equity to debt in financing a company's assets.

Dividend Yield

A fiscal metric indicating the annual dividend payout by a company compared to its share price.