Which of the Following Is Not a Justification for Global

question 97

Multiple Choice

Which of the following is not a justification for global advertising?

• A) It has significant economic advantages
• B) Because creative talent is scarce, one large effort to develop a campaign will produce better results than 40 or 50 smaller efforts
• C) Many brands are global
• D) Cultural differences among nations are such that a message that works in one nation can fail in another
• E) None of these answers is correct

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Definitions:

Acquisition Cost

The total cost that a company recognizes for bringing an asset into its possession, including purchase price, installation charges, and other necessary expenditures.

Salvage Value

The anticipated salvage value assigned to an asset after its period of use concludes.

Double-Declining-Balance

A method of accelerated depreciation that doubles the straight-line depreciation rate.

Land Account

An account used in accounting to record the cost of land owned by a company.