Carol Wants to Decide What She Should Customize and What

question 94

Multiple Choice

Carol wants to decide what she should customize and what she should standardize.What should she carefully examine to make this decision?

• A) The features and benefits of her products
• B) The cost and benefits of each element in the marketing mix
• C) The supply and demand of the products
• D) The government regulations on advertising and economic conditions of the country
• E) The consumer preferences and the cultural differences

Identify different types of consumer information and their relevance to market research.

Comprehend the role and significance of relationship marketing in consumer behavior.

Differentiate between demographic variables and psychographics.

Recognize the impact of consumer-generated content in modern marketing.

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Definitions:

Large Request

A technique in persuasion and social influence wherein an initially substantial and possibly unrealistic demand is made, expecting a subsequent smaller request to be more likely accepted.

Small Request

A strategy in persuasion where one starts with a minor request to increase the likelihood of compliance with a larger request later.

Visual Stimulus

Any object, environment, or image that elicits a visual response or reaction by being perceived through the sense of sight.

Nervous System

The network of nerve cells and fibers that transmits nerve impulses between parts of the body, coordinating bodily functions and responses.