Thunder Rock Is a Small Microbrewery on the Outskirts of Toronto.Sales

question 82

Essay

Thunder rock is a small microbrewery on the outskirts of Toronto.Sales have grown rapidly in the last two years mainly through word of mouth.Thunder rock has a small brewery that is producing at full capacity at the moment.Thunder rock has been written up in many business publications as an example of a well run small business.As a result of the publicity they have received a lot of attention from venture capitalists and companies that want to buy them out.Thunder rock wants to grow their business but is unsure which direction they want to take.They could expand in the Canadian market, but it is saturated with many microbreweries already.China is a huge untapped market that does not have a lot of foreign beers yet.There are a couple of large Chinese breweries like Tsingtao, that dominate the market but there are many foreigners now living in China that have a different taste for beer than Tsingtao.a.Describe in detail what would be your recommendation for how they should enter the Chinese market.b.Explain the reasons why you chose this entry strategy and the advantages and disadvantages compared to other possible methods a business might enter a country.

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Definitions:

NYSE Performance

An overview or analysis of how stocks listed on the New York Stock Exchange are trading, indicating overall market conditions.

Seasonal Index

A measure used in time series analysis to adjust for seasonal variation in data, often applied to forecast and analyze patterns that repeat over a standard cycle, such as a year.

Regression Analysis

A statistical method used for estimating the relationships among variables, often for predicting a dependent variable from one or more independent variables.

Trend Variation

The component of a time series that shows the underlying direction or path that data points are moving over time, disregarding random variations.