Thunder Rock Is a Small Microbrewery on the Outskirts of Toronto.Sales

question 82

Essay

Thunder rock is a small microbrewery on the outskirts of Toronto.Sales have grown rapidly in the last two years mainly through word of mouth.Thunder rock has a small brewery that is producing at full capacity at the moment.Thunder rock has been written up in many business publications as an example of a well run small business.As a result of the publicity they have received a lot of attention from venture capitalists and companies that want to buy them out.Thunder rock wants to grow their business but is unsure which direction they want to take.They could expand in the Canadian market, but it is saturated with many microbreweries already.China is a huge untapped market that does not have a lot of foreign beers yet.There are a couple of large Chinese breweries like Tsingtao, that dominate the market but there are many foreigners now living in China that have a different taste for beer than Tsingtao.a.Describe in detail what would be your recommendation for how they should enter the Chinese market.b.Explain the reasons why you chose this entry strategy and the advantages and disadvantages compared to other possible methods a business might enter a country.

Master effective coaching techniques and understand their role in employee development and organizational success.

Identify and understand different marketing strategies to sell current products to new markets and new products to current markets.

Recognize strategies used for increasing sales revenues through advertising or other promotional techniques.

Understand the concept and application of the BCG business portfolio analysis in strategic marketing.

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Definitions:

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Reshoring

The practice of bringing back manufacturing and services to a company's original country from overseas to create jobs, reduce supply chain risks, and improve quality control.

Technical Support

Assistance provided by companies to users of technology products or services in solving specific problems or errors.

In-House Function

A task or operation that is performed within an organization by its own members or employees rather than outsourced to an external provider.