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According to the textbook,the elasticity of demand for a product in a given country is determined at least in part by the following two important factors:
Bad-News Message
Communication that conveys negative or unfavorable information in a tactful and considerate manner.
Service Failure
A situation where a service does not meet the customer's expectations, leading to dissatisfaction.
Follow-Up
An action taken to ensure a previous communication has been understood, or to check the progress of an activity.
Written Message
Information or communication expressed in the form of text and transmitted through written mediums.
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