The Implementation of a Marketing Strategy in International Areas Is

question 29

Multiple Choice

The implementation of a marketing strategy in international areas is built around the well-known "four Ps." These are:

• A)Place of origin, price, productive life, and product
• B)Promotion, price, production method, and productive life
• C)Product, price, promotion, and place
• D)Place of origin, production method, price, and people

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Definitions:

Marginal Utility

The heightened benefit received from using one more unit of a good or service.

Marginal Utility Per Dollar

The additional satisfaction obtained from spending one more dollar on a good or service.

Marginal Utility

The supplementary value or enjoyment experienced from the consumption of an additional unit of a good or service.