Which of the Following Is TRUE

question 14

Multiple Choice

Which of the following is TRUE?

• A) The percentage of not-at-homes has been decreasing for a long time.
• B) Answering machines help interviewers schedule callback times.
• C) It is much easier to find a "responsible adult" at home than a specific respondent.
• D) One to two calls are often needed to reach three-fourths of the sample of households.
• E) To maintain consistency, callbacks should be made at the same time as the original call.

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Definitions:

Absolute Threshold

The minimum intensity level of a stimulus that an individual can detect at least 50% of the time.

Exposure

The act of making something visible or subjecting someone to an experience or influence.

Attention

The mental ability to focus on a single element of one's surroundings while disregarding other stimuli.

Weber's Law

A principle of perception that states the change in a stimulus that will be just noticeable is a constant ratio of the original stimulus.